Branded direct booking websites

A direct booking website guests can trust.

Your own name, your own domain and a checkout guests recognise, so past guests, referrals and followers can book you directly instead of finding you again on a marketplace.

Free to build, 0% commission when you publish. It runs alongside Airbnb, Vrbo and Booking.com, with the calendars kept in sync.

See examples
The problem

Guests book direct when they trust what they see.

Sending traffic straight from Instagram or email works best when your property lives on a professional page with clear pricing and checkout, not a patchwork of screenshots and forms.

OTAs bury your listing in competing scroll

Guests see dozens of similar stays beside yours. Your photos and pricing fight for attention inside someone else’s rules.

Direct links feel risky without a real site

A messy invoice link or generic form does not answer “Is this legit?” Guests expect pricing, policies, and secure checkout in one place.

Mobile friction kills conversions

If guests pinch-zoom PDFs or bounce between tabs on their phone, they often retreat back to Airbnb or Vrbo.

What an operator gets from a branded site

A brand guests remember

Your name, logo, colours and fonts on every page, so a returning guest knows they have found the right place.

Guests who stay yours

A direct guest’s contact details, booking and review stay with you, so you can invite them back without a marketplace in between.

One link for every channel

Share the same site in texts, emails, social posts, QR codes, printed materials and repeat-guest follow-ups.

No commission on direct stays

Haven takes 0% of each direct booking. Card processing is the only per-booking cost.

How a guest goes from your link to a booking

  1. 1

    They find you

    Through your Instagram bio, a past-stay email, a friend’s referral or a search for your name, and land on your domain instead of a marketplace.
  2. 2

    They check that you are real

    Your own domain, your photos and reviews, and your house rules and cancellation terms written out in full.
  3. 3

    They see the whole price

    The total with fees and taxes appears before checkout, so nothing changes at the last step.
  4. 4

    They pay in a checkout they know

    Card, Apple Pay or Google Pay through Stripe, with the payment going straight into your own Stripe account.
  5. 5

    They get what they need for the stay

    A guest portal with check-in details, your digital guidebook and local recommendations.
  6. 6

    They come back

    Their next stay starts from your site and the link you send them, not from a marketplace search.

The trust signals guests check before they pay

With no marketplace vouching for you, guests look for proof themselves. A branded site answers each check on one page.

A real address

Your own domain, or your free bookwithhaven.com address, served over HTTPS, instead of a payment link or a form.

Photos and reviews

Your photos and the reviews imported with your listing, on a page that shows only your place, with no competing stays beside it.

Policies in writing

House rules, cancellation terms and, if you use one, the rental agreement the guest signs, all shown before they commit.

The whole price up front

The total with cleaning, fees and taxes before checkout, so the number never changes at the last step.

A checkout they recognise

Card, Apple Pay or Google Pay through Stripe, with the payment going into your own Stripe account.

A way to ask first

Guests can send a question or a booking request before paying, and you answer from your Haven inbox.

When a branded site fits

A site of your own works alongside Airbnb and Vrbo. It pays off in proportion to the guests you can reach without them.

It earns its keep when

  • Guests come back, or send friends and family your way.
  • People already follow you on Instagram, read your emails or meet you through local partners.
  • You run several places under one name and want them on one site.
  • You want guest contact details and reviews to stay with you, not a marketplace.
  • You want a link for welcome books, QR codes and repeat-guest offers that always leads to your own checkout.

It matters less when

  • Almost every booking is a first-time guest who found you in a marketplace search, and you never hear from them again.
  • You have no list, following or referral partners to send to the site yet.
  • You rent out a room now and then and do not plan to grow it.

What it costs, and who holds what

The practical questions, answered before the pitch. For how the site is built, step by step, see how the website builder works.

Price
Free to build, and you subscribe only when you publish. Haven has one plan, priced by how many properties you list: $15/month for 1 property ($9/month billed yearly), $39/month for 10 ($29/month billed yearly), and $99/month for 50 ($79/month billed yearly), at founding-member rates. Each property beyond what your price includes is $3.99/month. Haven takes 0% commission; card processing is the only per-booking cost.See pricing
Who holds the money
Guests pay straight into your own Stripe account and you are the merchant of record, so the booking is between you and the guest. Stripe pays out on your schedule.How Stripe payouts work
Who keeps the guest
Each direct guest’s contact details, booking and review stay in your account and export as CSV. Their next stay starts from your site, not a marketplace search.
What you need
An Airbnb listing or a PMS to import from, a Stripe account for payouts, and optionally a domain you own. Stripe usually needs one to two weeks before a new account’s first payout, so connect it on day one.The five pieces a site needs
Your domain
Start on a free yourname.bookwithhaven.com address, connect a domain you already own at no extra cost on any paid plan, or have Haven register one: the first is free for a year, then $15/year.
PMS and calendar sync
Native connections to Hospitable, Guesty, Lodgify, Hostfully, OwnerRez, Hostaway, Hostex, Uplisting, Host Tools, iGMS, Smoobu, Beds24, Track and Elina. Any other PMS that publishes to Airbnb syncs through your Airbnb connection, and no PMS at all also works.All integrations

See live direct booking sites

Browse Haven property pages to see how operators present photos, pricing, availability, policies and checkout under their own name.

Live booking pages

Open real Haven listings with galleries, amenities, reviews, pricing, and checkout ready for guests.

Branded for your property

Professional layouts and mobile-friendly pages that match how guests actually book, without hiring a web team.

Custom domain or Haven booking link
/beachfront-villa

Beachfront Villa

Malibu, CA

/mountain-cabin

Mountain Cabin

Aspen, CO

/city-loft

City Loft

Austin, TX

bookwithhaven.com/coastal-retreats
Coastal Retreats
3 listings
4.9

Beachfront Villa

Malibu, CA

$425 /nt

4.8

Mountain Cabin

Aspen, CO

$275 /nt

4.7

City Loft

Austin, TX

$185 /nt

Portfolio live

Frequently Asked Questions

What is a branded direct booking website?
A branded direct booking website is a site where guests can view your property, check availability, see pricing, and book directly with you instead of starting through Airbnb or Vrbo.
Why does trust matter for direct bookings?
Outside a marketplace, a guest has no platform vouching for you, so they look for proof themselves: a real domain, photos and reviews, written policies, the full price before paying and a checkout they recognise. A branded site puts all of that on one page.
How much does a direct booking website cost?
Nothing to build, and you subscribe only when you publish and take bookings. Haven has one plan, priced by how many properties you list: $15/month for 1 property ($9/month billed yearly), $39/month for 10 ($29/month billed yearly), and $99/month for 50 ($79/month billed yearly), at founding-member rates. Each property beyond what your price includes is $3.99/month. Haven takes no commission on any booking; card processing through Stripe is the only per-booking cost. A domain you already own costs nothing extra on a paid plan.
What do I need before the site can take a booking?
An Airbnb listing or PMS connection to import your property from, a Stripe account to receive payments, and booking rules: instant book or request-to-book, minimum stays, cancellation terms, and whether guests sign a rental agreement, verify their ID or place a deposit hold. A domain is optional; a Haven booking link works from day one.
Does it work with my property management system?
Yes. Haven connects natively to Hospitable, Guesty, Lodgify, Hostfully, OwnerRez, Hostaway, Hostex, Uplisting, Host Tools, iGMS, Smoobu, Beds24, Track and Elina, and to any other PMS that publishes to Airbnb through your Airbnb connection. Your PMS stays the source of truth for rates and availability, and a booking on your site is recorded in a natively connected PMS so the dates close on every channel.
Can I use my own domain?
Yes. Connect a domain you already own at no extra cost on any paid plan, or have Haven register one: the first is free for a year, then $15/year. Until then, the free yourname.bookwithhaven.com address works as your booking link.
Do I need design or coding skills?
No. Haven is built so operators can create professional property pages and direct booking flows without hiring a designer or developer.
Can I still list on Airbnb and Vrbo?
Yes. Haven works alongside Airbnb, Vrbo, and other channels. It gives you a direct booking site you can share with past guests, referrals, and repeat visitors.
What makes a direct booking website convert better?
A strong direct booking site gives guests clear property details, transparent pricing, secure checkout, mobile-friendly pages, and a booking flow without competing listings.
Does Haven include payments and calendar sync?
Yes. Guests pay through a Stripe checkout and the money goes straight into your own Stripe account, where you are the merchant of record. Calendars sync through the native PMS connectors, your Airbnb connection, or an iCal feed for any other channel.

Next step

Launch a booking site guests can trust.

Connect Airbnb or your PMS, check the site Haven builds, and publish on your own domain when you are ready. Free to build, no credit card, 0% commission.

Book a demo